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Monday, January 22, 2007

LOGO

Logos. We see them around us every day. They have become as much a part of our daily environment as the products and services they come attached to, aiding us in identifying the brand and keeping it nestled deep in our minds. The logo is in fact one of the most vital aspects of a company’s brand identity, and must distinguish itself by appearing markedly different from all other logos on the market. In the world of graphic design, logos are believed to be of top notch importance. After all, when you create a logo, you’re not just creating an image – you’re forging the visual embodiment of an entire organization or even country – for example, Canada now has its own logo.

 

When you’re designing a logo, it’s important not to be too excessive. The more over-the-top designs simply aren’t catchy enough to appeal to consumers on a wide scale. Therefore, it is important to use fewer colors and avoid using gradients. You should also keep in mind trademarks – don’t copy other brand logos, or else you could find yourself in a heap of trouble.

 

What else? Avoid using people’s faces. I mean, can you think of any logos that successfully use a person’s face? There are many reasons why this isn’t commonly done, the main reason being that it has never proven effective to associate one individual with an entire product. What’s more, the amount of beauty and authority that a face commands tends to shift from culture to culture.

 

On that note, a successful logo designer will always keep in mind that different cultures might be more sensitive than others to certain references. Unless you’re designing a logo for a country or a company that wishes to convey a specific religious, political, or cultural idea, it is best to stay away from this sensitive material when designing a logo.

 

The use of photography or complicated imagery is not recommended. When a person looks at your company’s logo, you want them to instantly recognize it as the symbol of your brand. Photographs are less likely to catch the eye. Photographic images beg to be studied – not absorbed in a single glance.

 

Finally, take a close look at other major brand logos. What are the ones that stick out in your mind? McDonald’s has its golden arches; Apple has its apple, etc. With a little creativity and a spot of hard work, a good logo creates an entire visual identity for a product, and helps keep it in the public imagination.

Friday, January 05, 2007

Photoshopping

One popular use of Photoshop on the Internet has developed into a favorite pastime of amateurs and professionals alike. It is a game called “photoshopping,” and it involves using Adobe Photoshop software in order to create a sort of visual prank or joke. In a way, it is a form of creating cartoons, but without the need of producing original drawings. Instead, the faces of celebrities are often applied to nude or pornographic images, misleading people to believe that the photographs are authentic. Pink elephants are shown dancing across fields. One hoax that received a lot of media attention featured a shark attacking a helicopter.

 

 Photoshop Humor Image

The photograph circulated widely on the Internet, until it was revealed that it was actually comprised of two separate photographs spliced together by a clever designer in Photoshop. But generally, it is clear from common sense that a photograph has been altered. In fact, the fact that an image has been “photoshopped” often forms a major part of the punchline. MAD Magazine often uses Photoshop to “rebrand” a product, thus presenting it in a new satirical light. This kind of “photoshopping” is highly professionalized, however, as it requires type design skills in order to draw up a copy that closely resembles the original logo.

 

Photoshop Humor Image

Photoshopped gags are often circulated via e-mail. Remember the famous image “Every time you masturbate, God kills a kitten”? That’s one popular example of a photoshopped item. There are even photoshopping contests that encourage this kind of humorous use – or misuse – of the software. Generally, these start out when a user posts a starting image and invites others to begin “photochopping” away. Not just Photoshop is used – some users prefer to use Corel Photopaint, GIMP, or even Microsoft Paint. In keeping with the anarchic spirit of photoshopping, the contest involves altering the image in a humorous vein or according to a given theme. After all the participants have submitted their rehash of the original image, they get to vote on their favorites. Whoever receives the most votes wins the contest.

 

The humor found in photoshopping contests often revolves around the use of clichés. Popular photoshopping clichés include the image of James Brown looking out of it; a tourist standing on the World Trade Center before a plane hits it; and other politically incorrect jokes.

 

While Adobe officially discourages people from using the word “Photoshop” as a verb – they are afraid that it will undermine the trademark – one thing is for certain: Photoshop – and photoshopping – continues to alter the way we view the world.

Tuesday, December 19, 2006

Adobe Photoshop Digital Revolution

Throughout the digital revolution of the 1990s, Adobe Photoshop played a leading role in expanding and re-defining the post-production process of photography. Suddenly, procedures that would usually take days or weeks and could only be performed by highly skilled professional artists and photographers could be accomplished in a few minutes by nearly anyone with basic computer skills and intuition. The overall quality of photographs improved tremendously with the use of this software, and artists soon began using Photoshop not only as a post-production tool, but as a tool for design.

 

The release of the first version of Adobe Photoshop coincided with the advent of the World Wide Web, which has grown to play a massive role in today’s technological society. Virtually every office, school, and household around the world is now connected, and web design has become a lucrative new profession. 

 

Although Photoshop was initially intended for print purposes, tech savvy designers soon discovered that the software was incredibly convenient for designing websites. The folks at Adobe, in response, began adding new features to the updated software that would appeal to web designers. Adobe ImageReady, a bitmap graphics editor now included with Adobe Photoshop, has become a standard tool in the industry for creating and editing web graphics.

 

Typically, the web design process goes something like this:

 

  1. The web designer sketches the layout of the website using Adobe Photoshop;
  2. The designer then uses Adobe ImageReady, which allows him/her to “slice” the layout into performing various functions on the website;
  3. The programmer then implements the design into html code, and the site goes online.

 

Another popular use of Photoshop on the Internet has developed into a favorite pastime of amateurs and professionals alike. It is a game called “photoshopping,” and it involves using Adobe Photoshop software in order to create a sort of visual prank or joke. The faces of celebrities are often applied to nude or pornographic images, misleading people to believe that the photographs are authentic. Another hoax that received a lot of media attention featured a shark attacking a helicopter. The photograph circulated widely on the Internet, until it was revealed that it was actually comprised of two separate photographs spliced together by a clever designer in Photoshop.

 

While Adobe officially discourages people from using the word “Photoshop” as a verb – they are afraid that it will undermine the trademark – one thing is for certain: Photoshop – and photoshopping – continues to alter the way we view the world.

Friday, December 15, 2006

Digital Photography

Digital photography has revolutionized the way we view the world. While some critics, nostalgic for the old days of film, claim that digital photographs are inferior to film in terms of quality, the market has clearly chosen to go digital. People simply prefer to view images these days on their computers and mobile phones. Fewer and fewer people are purchasing film and film cameras, which has taken its toll on companies like Kodak, who were pioneers in the photographic industry. A lot of small shops that once focused on selling or developing film no longer dabble in this area, or if they do, then it’s not likely to be their main focus.

 

Why? It’s now cheaper than ever to buy a digital camera. We’ve come a long way since the 1970s, when people normally viewed photographs with the help of a slide projector. You no longer have to wait to develop photographs in order to find out what the result will be. The results are now instantaneous, allowing photographers to edit while they work.

 

What’s more, as photographic images in the past have been prone to the wear and tear of time, this is no longer a problem, thanks to the wonders of digital technology. Digital photographs are stored on the hard drives of computers now. This preserves them intact for all of eternity, in theory. Unless a file is corrupted or deleted or the hard disk storing the file is damaged in some way, the photographic image rests intact. But as all computer savvy photographers know, the best way to prevent this from happening is to make back-up copies of all files. You never know when an emergency might arise!

One concern is that digital media will either be updated or neglected altogether and thus made obsolete in the wake of the high-speed rate that technological innovation seems to proceed at these days. In other words, is digital photography and digital media in general, just a fad? When the next big thing comes around, will we lose all that info we have stored on our hard drives in an effort to keep up with the frenzy?

Well, you never know. But one thing is for certain: While film has not yet become totally obsolete, it is unlikely it will ever regain its pre-digital popularity. While professionals disagree over the subject, film will probably always be around. Looking back at photography’s origins, it was predicted then that people would stop painting pictures. Just as artists continue to paint, photographers will continue to work with both film and the digital apparatus.

Tuesday, October 31, 2006

The Importance to a Great Web Site!

A great looking web site have a better curb appeal than an ugly website, which could be a big help if your site is up on the auction block. So what’s the impact to a nicely design site?

 

Web site design and layout is more important to a site than the information provided. Websites with a horrible design or layout could cause a lost of return visitors, poor traffic and revenue. Take for example a site with a bad background color or words difficult to read, visitors will not return or want stay long.

 

Web designers could add an extra flair to any web site with the use of graphics, colors and a professional looking design. But first make sure that you check their background and knowledge ahead of time before hiring a designer.

 

Color is always important when designing a site, depending on the mood that you are trying to convey certain colors could be very dramatic and make for a compelling choice. You also want to be careful and not lose your readers though vision fatigue with a poor background color. So the safe color for the main body of your website should be black writing on a white background or something close to that. Also be aware that not all monitors are created equal and could produce different colors, for you and your readers.

 

Graphic is the best part of a site and my favorite, because it could be a real eye-catcher for visitors. Many internet markets discourage webmasters from using flash graphics as much as possible, because it tends to tire visitors and distract them from the real information. However, there is always an exception to the rules, like video games, music and photo sites that like to grab their visitor’s attention to impress them with their cool flash graphics display and design.

 

And without saying Layout is the most important part of a website. Layout defines your site, colors, banner, Ad’s and logo. These are just some of the important elements to a great a website.

Sunday, September 24, 2006

Photoshop Fundamentals

Adobe Photoshop by Adobe Inc. is the world’s favorite software for image editing and graphics. Photoshop is widely used to make graphics for the web and also for editing details in images and photographs. Let us delve straight into Photoshop fundamentals.

 

When you click on the Adobe Photoshop icon, you are taken to the friendly welcome screen. The welcome screen contains tabs and links to most common features, tutorials, recently opened documents and also opening a completely new document. You can exit the welcome screen by clicking on the exit button.

 

The main window contains the canvas on which the graphic or the picture is displayed. The main menu is on the top and contains various options for adding and editing the graphics and the photographs. The menu is neatly divided into sub menus so that all the functions can be found easily.

 

The main window also consists of different palettes that are used to modify the image content like modifying color, styles, gradients etc. The main window also consists of the tools palette from where most of the common functions can be carried out. The palettes on the right can be made dockable by clicking on the title bar and dragging them with the mouse to create a new document, just one click on the “new” in the file menu.

 

In the file new window you can specify the dimensions of the image like its length and breath and also the color mode like RGB, CYMK, etc. You can also state the resolution in pixels with just one click on the open window on the menu bar on an existing image or graphic.

 

You will be taken to the browser window, where one can navigate to the folder where the image file is stored and open it. The browser window displays a small preview of the files when you click on a specific file. The file opens in the main window when double clicking on the file or clicking, and then click on the open button.

 

If you are a professional artist then you can use two monitors with two video cards attached to a single CPU. On one monitor the artist can work on his or her file while on the other monitor he can arrange his or her toolbox and palettes.

 

The main window also contains the zoom option to zoom in or zoom out from an image. You can arrange two or more open windows by clicking on the windows arrange option. You can click on all the menus on the main window and have a look at the functions that are displayed. The status bar on the main window shows the document details like document size, profile, scratch sizes and the current tool that your are using.

Friday, August 04, 2006

Aspen Trees Photos from Steamboat Springs

Nestled between the snow covered mountains, lies one of the most beautiful trees in the world. Although considered rare in many areas, this type of greenery mystifies and enchants. As these photo shows, aspen trees shimmer, making the tree shine as if it were on fire. It is a wonderful backdrop for any landscape, for the aspen trees sparkle in the moonlight, above the warm springs.

 

Aspen Tress - PhotoshopAspen Tree

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

For vacationers, Steamboat Spring, Colorado is a place to get away from the fast paced aspects of life. These captivating settings not only inspire those to relax, but it also encourages them to stop and appreciate nature. With the wind crisply whispering in our ears, it is almost as if they are telling us to slow down and focus on the secrets of the world. It is far too often that people forget about the most important things in life. Beauty is all around us, yet many of us forget to look at the trees and the snow covered branches.

 

Mountains

 

For many, Steamboat Spring, Colorado is a chance to change such a perspective. Between the beautiful aspen trees and the awe-inspiring background, it is impossible to leave this place without a new sense of self.

 

Waterfall

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

  

Waterfall2

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

These Photos capture the beauty of the Spring Snow melt at Fish Creek Falls in Steamboat Springs, Colorado as it rushes down the Mountain it flows into the Colorado River Headwaters, then on to Yuma, Arizona, where it becomes the drinking water for the region surrounding Yuma Arizona.

  

 

 

 

Monday, July 17, 2006

The Future of Photoshop - Conclusion

The layering itself is something that has actually been improved. Multiple layering and the functions surrounding this aspect have been greatly improved to allow a higher level of management and ease. All of these aspects are now managed by clicking and dragging layers on the canvas itself. Advanced noise reduction has also been added to improve the clarity and the sharpness of all of your images. On the other hand, advertisers and promoters benefit from Image Warp. Image Warp enables you to simply and quickly warp images around objects. This, in turn, gives you the capacity to look at promotional items or packaging of products without complex image editing.

 

Advance of the Innovators

 

Thomas and John Knoll both still have a hand in the design of Photoshop, although to a much lesser extent than they did in the beginning. Thomas Knoll started his Photoshop career within the effects department of Lucas Films and, fittingly, worked on the recent Star Wars Trilogy. While John Knoll doesn’t directly design or update Photoshop he has been responsible for many of the new and innovative features. Both look certain to take the package even further into the future despite some relatively fierce competition from packages that claim to be able to perform the same functions but for a fraction of the price.

Saturday, July 15, 2006

The Present Photoshop CS2 Part 2

The most recent version is called Photoshop Creative Suite 2, or more commonly Photoshop CS2. Again, it aims to expand on the previous versions of Photoshop by adding innovative features. None of them are likely to create the same impact as the introduction of layers did, but nonetheless they look certain to give extra benefit to anyone looking for a high level but affordable digital imaging package.

Photoshop Past, Present and Future Part 1

Thursday, July 13, 2006

Photoshop Past, Present and Future Part 1

Adobe Photoshop is considered by many to be the industry standard for digital image editing software. However, Photoshop is used for a lot more than simply touching up photographic images. As well as a long list of photo editing functions such as red eye reduction, image sharpening and much more Photoshop also offers enough functionality to create crystal clear imaging completely from scratch. Because of its versatility and incredible functionality, Photoshop is used by graphic designers, website designers and advertising professionals.

 

In The Beginning – Photoshop 1.0

 

The first ever version of Photoshop was, incredibly, released over 15 years ago in 1990. Brothers Thomas and John Knoll created the package after three years of developing and advancing the technology needed. Photoshop 1.0 was smartly replaced by version after version, however, possibly the most important advance in the Photoshop family was the introduction of layers in Photoshop version 3. This introduction of the not quite unique feature saw Photoshop corner the market that Adobe had wanted for themselves. Photoshop had taken the vast majority of the market share but it did not sit back on its success. Many new features have been added on a regular basis including the web specific features that were added to Photoshop version 5.

 

Friday, June 30, 2006

Why Photoshop Tutorials Are Important Learning Tools

If you are a student learning Photoshop, you have no doubt noticed the many tutorials that are available online. Many of these tutorials are free, and will teach you important techniques for mastering the software. Because of the rising popularity of Adobe Photoshop, many forums and communities have been created on the internet where artists get together and share ideas and techniques. There are important implications of this which must be understood. The internet has changed the way Photoshop is taught.

 

Most colleges and universities today offer courses in Photoshop. The problem is many of the instructors in these classes expect students to purchase books which are very expensive. These books will often be in excess of $50, which is more than many college students can pay. Combining this with the rising cost of tuition makes it hard for many people to attend college level Photoshop classes. The internet has created an environment where it is no longer necessary to spend large amounts of money on Photoshop books.

 

Thousands of websites have been built where Photoshop artists tell you step by step how to create different effects with the software. There are tutorials on animation, gradients, and numerous other effects. Forums dedicated to Photoshop have been built where those having problems can ask questions, and get answers within a short period of time. It now appears that the only purpose of attending college to learn Photoshop is to get a degree. But is this even necessary?

 

It could be argued that attending college to learn graphic programs like Photoshop is obsolete. The reason I say this is because a hard working artist could educated themselves via the internet using free Photoshop tutorials. Instead of paying thousands of dollars for books and classes, a student could go online and teach themselves how to use the software. Once they become skilled, they could become freelance artists. Some people reading this article may think that it is impossible to get a job if you don't go to college and get a degree.

 

This is not true, especially when it comes to graphic arts. I have looked at many companies online who are looking for artists, and a sizeable percentage of them do not require you to have a formal education. They only require that you have the skills necessary to use the software. In fact, there are advantages to using Photoshop tutorials instead of attending college classes. The biggest advantage is that companies will generally have to pay more to workers who have a formal education compared to those who do not.

 

This means that if two people with similar skills in Photoshop attempt to get a job with a company, to cut cost that company is likely to higher the candidate who is not formally trained, but is high skilled with the software. Ironically, having too high of an education in the graphics art field could actually hinder you from getting a job. This is especially true since many production companies have begun outsourcing projects.

 

Saturday, June 17, 2006

Historical Photos

Before Photoshop Retouch

We recently added a great article on the history of Tornadoes and Hurricanes and how Adobe Photoshop helped bring some old Photos from the late 1800’s back to life.

 

After Photoshop Retouch

We have included in this article some excellent Photoshop Tutorials that may assist in creating and designing some great weather effects. We decided to put this article together due to the fact that we have just entered into the Tornado and Hurricane season.

But more importantly for those that are trying to help create and design those weather effects for TV, news and weather updates and I hope that you enjoy these photos of the late 1800’s Tornadoes. You can read more about The History of Tornadoes and Hurricanes.

Thanks to Antiques Etc... Antique Mall in Denver, Colorado for the great Photos.

Monday, June 12, 2006

This Week Featured Tutorial

Make sure you take a look at our Featured Photoshop Tutorial for this Week. Our Featured Tutorial this week is Pop Art Inspired by Lichtenstein

 

This tutorial will show you how to create half tone shading and how to use coloring. This is an excellent tutorial that can be applied to almost any photo that uses coloring or shading. Take a look for yourself and tell us what you think? Give us your comments.

Friday, June 02, 2006

Getting Started with Photoshop, A Beginners Guide

Adobe™ Photoshop is arguably the finest image management software available anywhere, and the price reflects its value. When you begin using Photoshop, you will doubtless find the many options overwhelming in their number and scope. You may be tempted to 'x' right out of the program and go grab a frosty beverage, but wait. There's a lot of fun and power at your fingertips, and you'll want to go through each option and tool one at a time, to learn exactly how you can manage, modify and create images you'd never have believed possible.

This introduction will acquaint you with the BASIC functions of the application, and there will be many more articles in this series, so collect them all, and when you're finished, you'll have a complete guide you can refer to often until it all becomes second nature. We'll use Photoshop v5.5 as the reference release, because many of the current users are using Photoshop CS which does so much of the fun stuff automatically, this hardly has any value in that release.

Well, let's begin by opening the application. Once you have Photoshop open and running, you'll notice that on the left is a tall, skinny toolbox with many icons which represent graphically the function(s) they perform. That's right; many of the tools have multiple functions (just to make things more interesting.)

On the Right hand side of the window you'll see a 'stack' of palettes which allow you to control the characteristics of the TOOL you've selected in the Toolbox.

Click on 'FILE' and select 'NEW' from the drop down menu. When you do, another option box appears with the word 'NEW' in the title bar. Below that, you'll find option boxes where you can enter the parameters that define your new image workspace.

Place your mouse cursor in the NAME space and create a filename of your choice. "TESTPIC" might be a good choice, but that's up to you.

Next, TAB into the WIDTH option box and type 5, tab to the width UNITS option and click the "DOWN" arrow. A drop-down option box appears with several unit options available. Select 'INCHES'.

Tab to the HEIGHT option box and type 7, tab over and be sure 'INCHES' is selected there as well.

Accept the default RESOLUTION (which should read 72 pixels per inch), and leave the MODE and CONTENTS defaults at RGB and WHITE (background).

Click on OK and an empty, WHITE rectangle will appear in the
workspace. It represents a 5x7 inch picture. So let's create a basic picture in the space. At the same time, you'll see that a horizontal panel has opened up in each of TWO of the palettes at the RIGHT side of your screen. One is the HISTORY TAB. It has a small rectangle with the title you gave your work.

Below that is a BLUE bar with the word NEW. The HISTORY palette records EVERYTHING you do to your picture. Really handy if you want to change something immediately or dump a whole BUNCH of changes all at once.

We're going to make a new LAYER to do our work on. What we've created so far is just a White rectangle which is the background for our picture. The LAYER is where we're going to do our work, and incidentally the LAYERS in Photoshop are the things that really give your Photoshop images their flexibility and power.

It's best to start out by de-mystifying the idea of LAYERS right up front, so here's the straight information. Imagine each LAYER as a clear piece of acetate that you can draw on and a collection of LAYERS as a stack of acetate sheets each with a different part of the picture drawn on it.

Beneath the HISTORY palette is the LAYERS/CHANNELS/PATHS palette. The LAYERS palette has a blue horizontal rectangle titled 'BACKGROUND'. That's your empty picture frame.

At the bottom of the palette are three symbols. A square with a circle in it, a page like icon with the bottom left corner folded up, and a TRASH can icon. (You can guess what it's for). The page like icon is the 'NEW LAYER' icon. Allow the mouse pointer to hover over the icon and its function will 'pop up' in a little information window. Click the icon and a NEW layer called 'LAYER 1' appears above the 'Background' layer. It is BLUE because it is the ACTIVE layer. The one you'll be working on. There's a checkerboard pattern in the page area because nothing is on that new layer yet.

The BRUSH symbol means that the layer is ready to receive data, and the eyeball symbol simply means that the layer is VISIBLE.

That's right. You can have invisible layers. Why? You'll see in just a few minutes, but you've probably already guessed.

You're ready to start using TOOLS.

In the TOOL palette (at the left side of the workspace) there are 2 columns of 10 icons, a pair of overlapping squares which represent the foreground and background colors, two screen mode icons, of which the left one is 'depressed' or 'selected' by default, three 'screen mode' selection buttons and at the very bottom is a 'jump to external application' button, which you'll only use infrequently, if at all.

Select the TOP LEFT TOOL with your mouse. Left Click and HOLD the button down. A 'FLYOUT' menu appears which offers several options. That particular tool is called the 'SELECTION TOOL' and it has several modes. Let's use the RECTANGULAR selection mode first. Click the tool, be sure the rectangular dotted line icon is visible on the button after you release the mouse button, and then click and DRAG from the upper left to the lower right in your picture area, starting about 1 inch from the top and 1 inch from the left side, ending up about 1 inch from the bottom and 1 inch from the right side.

NOW. Click the little black and white squares below the
backqround/foreground colors palette (near the bottom of the tool box) and you'll see the two squares change color. The top left square is BLACK and the bottom right square is WHITE. These are the DEFAULT colors for the foreground (top left square since it's on top) and background (bottom right square, since it's on the bottom).

Right above the color display is a hand icon, and just above THAT is a PAINTBUCKET icon.

Click the paint bucket icon to select it. It's also called the FILL
TOOL.

Move your mouse cursor into the area bounded by the rectangular selection you made a minute ago. Click the mouse anywhere inside the selected area. It immediately fills with the foreground color (in this case, BLACK).

Now you will learn why layers can become invisible. Click the little 'eyeball' icon beside the image of your picture in the 'LAYER'
palette.

Your black rectangle disappears (becomes invisible) revealing the
contents of the layer beneath it (in this case, the original white
background).

This is a lot of information to absorb in one sitting. It's a lot
easier to do if you do it with someone else reading the instructions to you, but you CAN learn Photoshop one tool at a time, by reading one STEP at a time and learning the principles in related groups of operations.

That's what this series of articles will assist you in doing. There
will be another article ready to release soon, so check back often, as the steps build on one another, and you don't want to miss anything. Keep Photoshop warm. It's a great application and you'll enjoy it immensely.

Monday, May 29, 2006

Making Money from Photos and Even More With Photoshop

The first thing to do if you want to make money from photos is learn how to take great ones. In the world of commercial photography clarity sells. The subject of how to take a good photo is too comprehensive for one article, however the following is important:

· Have a decent camera.
· Know how to use it.
· Have an eye for detail and color.
· Be ready to grab an opportunity when it presents itself.

If you happen to be driving through the hills of Scotland and come across a lone piper (or even two), grab that camera. Watch for sunsets, moonrise, cloud formations and tree shapes. Keep a sharp eye on your pet for unusual poses, and visit your florist every so often. Flower pictures are surely many photographers’ bread and butter and they can be photographed in the light on your windowsill. Greeting card markets love photos of flowers, gardens and pets doing something unusual. Wildlife and nature are great for calendars and geographic magazines and educational markets.

Diversity is the keyword for topics in photography. The wider the range of topics you cover, the more likely you will be to get a sale. Anyone can make a good living from stock photos. Freelance photographer Lee Frost (UK) sells just as many photos taken from his own backyard as from exotic and far-flung locations. In fact he sold a picture of the dandelions in his garden to a natural health book. But if you love traveling, put your holidays to work for you. Travel guides, brochures and websites could be possible markets for your photos.

So what to do with that fantastic shot? The edges are sharp enough to cut with, while the clarity would bring tears of joy to many publishers. The main thing to aim for with any photo is to sell it to multiple markets. This is taken care of if you submit to a photo library. You don’t have to be responsible for selling your own stuff then, but since the word is ‘diversify’ aim to do both. Offer it to non-competing markets over several years, since you are not selling the copyright.

It is important for any photographer to keep a portfolio of his work to show. You never know when you’ll meet a prospective buyer who wants to look at your work and they will not be impressed if you have to rummage through a dusty desk to scrape them together. When you do score a sale, don’t
charge a pittance just because the picture only took a few minutes of your time. You’ve spent years learning your craft and your photos are worth a decent figure.

If you really know what you are talking about and can take a fantastic shot, think of submitting it to a photographic magazine, along with all the details of the precise equipment you used and a step-by step account of your procedure using Photoshop could supply you with these details from
the properties menu. A bit of a challenge maybe, but worth the effort. There are many other markets to consider and if you have Photoshop you could turn those Photo's into all kinds of magazine cover, newspapers Ad's and Logo's, catalogue Photo's, travel brochures and books. So grab that camera and start shooting.

Friday, May 26, 2006

PS Workshop New Categories!

We have added some additional categories to our site in order that it could provide you with more tools and information so that you may be able to create an AWESOME image.

Photoshop Review providing you with an overview of Adobe Photoshop software packages such as Photoshop Album, Photoshop 7 Photoshop CS2, and Photoshop Elements 4.0 plus Adobe Premiere Elements 2.0. I will be adding more packages as time permits.  

Articles our newest category will give you an update to some of Photoshop’s related news and resources that will include example tutorials to help you get started quickly.

Also take a look at our Forum. We have added new threads giving you an even better way to unwind, a way to show off your work, or just kick back and LET IT OUT.

So what are you waiting for take it for a test drive?

 

Saturday, May 20, 2006

Adobe Photoshop Update For Photoshop CS2

This week Adobe Photoshop released an update for Photoshop CS2 (9.0) software. Release 9.0.1 for both Windows and Macintosh users.

The main bug fixes are the following:

• Photoshop no longer hangs for several seconds when using painting tools with quick strokes.
• A runtime error that could appear when mousing over a high-res document with the Brush tool has been fixed.
• Documents containing a large number of text layers now open more quickly.
• Problems related to palettes (slow redraw, palettes go white, possible crash) have been addressed.
• TIFF files from certain scanners can now be opened correctly.
• After editing an image in Photoshop CS2 via the TouchUp tool in Adobe Acrobat software, the image no longer gets repositioned.
• XMP metadata from AI and PDF files is now retained in Photoshop.
• Slow performance when toggling layer visibility has been fixed.
• Info palette numbers are now displayed and updated when moving a curve point in Curves via the cursor keys.
• Problems opening certain TIFF and PSB files greater than 2GB have been resolved.
• The Merge to HDR command now functions properly when using high-ASCII characters in user login.

For the latest information and download visit: http://www.adobe.com/downloads/updates/

Wednesday, May 17, 2006

Mo Traffic, Mo Traffic, Mo Traffic

Creating a great web site is easy, but getting steady traffic takes some work. It seems like every time you read something about creating more traffic it goes like this, build links, write content and advertise more. But, something is missing? Like the Main ingredient – HOW TO DO IT!

Well I’m going to share with you a great hidden secret that will drive more Traffic to your web site. – Now listen carefully, I don’t want you to miss this, it’s simple but most of all it’s FREE, OK are you ready? Photoshop Tutorials!

 

Ok, what do you mean Photoshop Tutorials? I mean Create and submit Photoshop Tutorials to several web sites for free; you could also create Tutorials for almost anything related to your web site because a tutorial is only a how to document that contains step by step instructions.

 

In today’s information world we could use a few instructions to help keep us up dated on the latest technology. You might be thinking But, I don’t know how to create a Tutorial. Well let’s think about that for a moment. More likely, you have created a logo or some cool graphical image for your web site or your myspace site before, Right? – So now we have discovered that you do know how to create graphical images and more than likely you have used Photoshop, considering it’s the world’s leader in imaging software.

 

Now let’s discover another hidden talent you may be unaware of, have you ever been in the car with a friend or family member and discovered that their driving abilities were not up to par, so you begin giving them instructions to turn left, slow down, or tell them to look where their going? Well if any of these are true, then we have discovered another hidden talent, you also know how to give instructions.

 

Now let’s put all those talents together to create your Photoshop Tutorial or you could substitute something related to your site in place of Photoshop.

 

1.       Select a design that you wish to share with others (logo, basic image, red-eye correction, Creating Stencils, Animating Text, or Special Effects)

 

2.       Place your instructions with some awesome screen shots of how to create your selections providing them with step by step instructions (using Front Page or Dreamweaver, or any other web software), leaving noting to chance.

 

3.       Now save it somewhere on your web site and give it a Search Engine Optimization (SEO) friendly name (for example: Pencil-Sketch) and when submitting be sure to use a very bold description that’s also SEO friendly).

 

Now that wasn’t so difficult, was it? Ok, it’s now time for the fun part. But keep in mind “If you build it, they will come, but if you submit it, they will come NOW”.

 

There are hundred’s of web site to submit your tutorials but we have selected a few of the heavy traffic web sites that you can submit your tutorials for free with quick approval. PS Workshop , Good Tutorials , Tutorialized , Tutorial Collection

 

Submitting your Tutorial is one of the most effective ways of getting immediate traffic to your site. By submitting Photoshop Tutorials with a link that points to your website, you are assured of long term traffic. As long as your tutorial stays on the site that you submit to, people will find your tutorial which will direct them to your web site. I call that guaranteed Traffic!

 

I know submitting to sites such as PS Workshop could drive hundreds of hits to your site within weeks. And submitting several eye catching Tutorials could place you on their Featured Tutorial, which would drive even more traffic to your site.

 

By creating Photoshop Tutorials you are building valuable content for your web site, which makes most search engines very happy, but will also boost your search engine ranking and daily visitor count by posting fresh Tutorials and content on your web-site.

 

For example, if your business involves offering products and services related to graphics or software, posting graphic related tutorials and content will attract unlimited prospective customers on a regular basis! For more information on increasing your Google’s Ranking check out: How to Optimize Your Website.

 

Submitting just one Tutorial can go a long way towards generating free traffic and visitors for you. And with the declining effectiveness of many of the online advertising methods that we've relied on in the past,  by submitting your Photoshop Tutorial is still a well kept secret that could ultimately generate unlimited traffic, subscribers, and customers to your site.

 

So what are you waiting for? Start submitting those Photoshop Tutorials and increase your Traffic, Today!

Monday, May 08, 2006

Expand Your Business With Ebook

Businesses of all sizes are expanding with ebooks. So what is this thing they Call an ebook? An ebook is a paperless book in digital format that you can download to your computer, handheld or other reader device. It can be read by using a software program like Adobe (for .pdf formats) or Microsoft Word.

Here are several ways to expand your business operations by using ebooks.

Marketing – An ebook offers an inexpensive means of producing full-color marketing materials complete with graphics and audio components. Find good software like Adobe Photoshop or hire someone to help create your ebooks. Grab a digital camera and start snapping shots of your products, people using your products and services, your workers, etc. Then show off your Photo shots, your products and describe your services with awesome power-packed presentations; web pages with interactive links for sound, photo shop effects, visual presentations, communications (emails or forum posts) and more.

Education – When your products or services need explained, educate your prospects and clients with ebooks. Have sample or short versions available for trial offers or free downloads. Then include full-fledged detailed editions with product / service purchases. Educate with visual, sound, graphics, photo shop effects and interactive point-and-click methods. Invite questions and feedback from recipients for improvements on future product and service development.

Communications – How many times do you get an email asking the same question over and over again? Which requires a book-length answer? Maybe questions like, “How do you create a basic logo? Should I use Photoshop or what?” or “How to create a smart navigation bar for your website?” inspire lengthy replies. Well, now you can write one long reply, turn it into an ebook and send it out – over and over again and free up more time for other things. AND include your own marketing information inside so that readers can look you up on the Internet, pass your information along and give others the opportunity to also find you.

New Product – Use surveys and take polls for new product creation. Include a link to a web page with a questionnaire and free download for recipients upon completion.

Sales Reps – Arm your sales representatives with professional, top-notch full-color media / product / service information kits presented via your ebooks to share with local newspaper, radio, television and other media reps, visitors and potential clients at trade shows and other events. Photoshop would be a great tool for creating great presentation and graphics. For some great examples of graphic designs or just to create a perfect logo check out our selection of Photoshop Tutorials at http://www.psworkshop.net

 

Set up an introductory page in your ebook, then an index where people can click and quickly find your History, Mission Statement, product, services, descriptions and logo image, and Contact information, Testimonials, etc. Then copy the ebooks to disks and CDs to distribute at events. This gives people the opportunity to learn more about you at their leisure.

So grab your cyber-pencil or keypad and start writing! ebooks can definitely enlarge your operations and Photoshop can assist you on your way.

 

 

 

Sunday, May 07, 2006

Photoshop Magic at the Da Vinci Code Film Festival

Cannes Film Festival will be popping at the scenes with Glitter N’ Glitz come opening day for The Da Vinci Code. Many of us are filled with anticipation and excitement, including the Boycotter that will only add additional excitement to an already exciting event. But do not fear because Ron Howard, Tom Hanks, Audrey Tautou and Ian Mckellen to mention a few will be celebrating.

Much of the excitement and anticipation will be captured on Film, Photos, TV and Video clips. But no doubt there will be some photographers without a VIP pass to capture those close-up interviews, but help from Adobe Photoshop will save the day from those far away or disordered photos. There won’t be much time to snap those perfect photos as the stars dashes in-out. But once back in the studio the Photographers will be able to retouch and adjust those photos into works of wonders.

It will not be just another event in Cannes, but an opportunity of a lifetime. It’s very difficult at any event to snap a perfect photo, especially at an event such as this, but with the help of a little Photoshop magic you could make those not so perfect photos very colorful eventful and perfect.
 
Ron Howard will open at the Cannes Film Festival with the "The Da Vinci Code", that will produce Artist, Writer, and plenty Photography enthusiast waiting to take that perfect photo, but discovering later that some retouch and lighten will be required and finding that Adobe Photoshop will be the tool for them to clean up those "perfect" Photo's.
 
This means that the original work of the photographers will not be perfect at first shot, but with their hands on the tools of Photoshop and the image editing facility of this software they will have more chances to improve their creation and thus enhance their performance greatly.
 
Photoshop software with the excellent power of image editing and generating an image in different shades has given new dimensions to the work of photographers. The participants at the Cannes Film Festival will need to use Photoshop software to discover their weaknesses in their photo shots and work with the tools of Photoshop to remove those discovered weaknesses and turn those photos into a work of art.
 
This image editing software is of vital help to many professions like Writers, Artist and Photographers. No one is able to get 100% output for his or her efforts applied, but with the use of Photoshop they can match their work with perfection. It is Adobe Photoshop, which can help Writers, Artist and Photographers to sharpen their skills and turn a bad shot into awesome works of art.
 
One of the best things to do on a computer is to edit and create imaginary and rich multimedia that will blow you out of your seat. Photoshop by Adobe is a world leader in desktop publishing that provides you with the tools to do just that. Photoshop includes lots of cool features like scanning, cropping, resizing and merging pictures; it is an all-inclusive package for your pictorial talent to blossom.
 
Photoshop is also very useful to Web Masters for creating web site templates, navigation bars and buttons. Also valuable to Designers who create great web site logos and eye-catching themes that keeps your customers and visitors spell bound.
 
For an enthusiast Photoshop offers much, much more. There are more features and options that the user can understand and use. Use the scanner, camera or any other device to import the pictures and you are ready to go. I remember, when I use to edit our school magazine, we used Photoshop extensively for all our needs. Starting from laying out the pictures to merging and creating groups of students from individual photos that was all handled by this brilliant software package.
 
With the release of the latest version of Photoshop CS2, Adobe has taken this package to a whole new level. There are lots of new features to explore. So grab a cup of coffee or tea and connect up that digital camera and show us your Da Vinci Code photos from Cannes! And remember you can greatly enhance them with Photoshop and for some Photoshop Tips or step-by step instructions visit our Free Photoshop Tutorial catalog at www.psworkshop.net

Thursday, May 04, 2006

Scrapbooking With Adobe Photoshop Album

If you always wanted to get into scrap booking but didn't know where to start, then this information is for you. Scrap booking as we know it is the thing of the past, but thanks to Adobe Photoshop Album (Adobe’s Starters Edition) which allows you to manage and organize your digital photos. Yes, I said digital photos, but don’t stop reading yet, because I will share with you how you can turn those prints into a “digital” photo format. Adobe has re-created the name we were once familiar with “Scrap booking” into a more technology name like “Photoshop Album” giving us the options of leaving those scissors and paper in the drawer but giving us a host of options for cropping, color corrections and organizing our photos from a computer or workstation.
Photoshop Album gives you the art of presenting your photos and memories in 'scrapbooks'. If you have a lot of photos and mementos that have been shoved into drawers, and find it difficult to retrieve them in an orderly manner, then Photoshop Album is definitely for you.
Over the past few decades we used the old style photo albums for our photos, but they were boring and required a lot of work to keep them up to date and organized and most of the photo albums looked the same. And, not surprising but most photos never actually made it into a photo album because most people mainly procrastinated about sitting down and putting the photos into the albums, instead they were simply left in the developer's packets.
Adobe Photoshop Starter Edition has some limitations, but provides overall management, as well as tagging (drag/drop categories for your images), cropping, color corrections and more. You can also create PDF slideshows from selected images, quickly filtering your collection by assigned tags and navigation but the best part is that you can share your photos with others.
I have included an example of my best friend’s Wedding Photos and created a Wedding Theme that allowed me to organize the wedding Photos in one nice location. As pictured in the Photo above.
It would be so nice and exciting to show a gorgeous display of your prized memories to show off to your family and friends. Photoshop Album can solve this problem for you, for a very inexpensive price. And no, you don't have to buy a large scrap booking kit to get started; you can simply buy Photoshop Album then you’re on your way to a great Photoshop Album of families or friends. And now you don’t have to worry anymore with that old plain school scrapbook paper because of the acid in the paper which damages your photos.
There is no set way to organize your Photoshop Album, some people prefer to organize in chronological order and some don't, it doesn't really matter, as long as you're happy with the overall result. You can use your Album to tell a story or to simply display some of your favorite things, souvenirs or mementos from a special time or place. You can even layout your Photoshop Album based on a favorite theme, like Christmas, Easter or Birthdays or your summer vacation.

When you first head off to your local Computer Store or online you may become a little overwhelmed by the vast amount of software options available. Don't fret, Photoshop Album is Adobe’s Starter Edition for Photoshop and will be a great way to start learning how to design and create some great memory Albums for you, your families and friends. To get an introduction or see some great examples of what you can accomplish with Photoshop view our great selection of Free Photoshop Tutorials at http://www.psworkshop.net
Now regarding your printed Photos, you will need access to a scanner, which you may purchase at a very inexpensive price. Once you have access to a scanner you can scan those photos into your computer to create a digital image allowing you to use them in your new Photoshop Album. And just to mention another great feature of Adobe Photoshop Album is that you can scan your Photos right from Photoshop Album which will allow you to do cropping, adjusting or resizing your photos.

I hope this will give you the encouragement to start now capturing those great family photos and to finally start organizing your photos for the future, and looking much more attractive than a boring old photo album.
 

Wednesday, April 26, 2006

5 Simple Tips for Taking Better Photos This Summer

Photography as an art has never been more exciting or enjoyable. Today’s photography enthusiast has many styles, topics, and tools open to them. Plus, the blending of digital with print makes the craft of taking photos very versatile.

While it is true that taking photos is as simple as running out and grabbing a cheap five dollar camera, taking good photos has never been easy. So let’s explore some quick ideas that can help you take photos that you will be happy to send home.

Here are five tips to help.

1. Get a little closer, don't be shy. One of the biggest mistakes most beginning photographers make is shooting from so far away. They leave too much distance between themselves and their subjects. Instead, get up close and personal. Fill up as much of the camera frame, with your subject, as you can. You can always reshape, trim, and resize a good quality shot using Adobe Photoshop. But you can't continue to blow up a distant subject and hope that it will come into focus. It just won't happen.

2. This tip springs directly from #1(above)... focus your shot on only one subject. Determine what the main subject of the photo will be, and catch that image. Try and find the one key subject, person, or event that accurately portrays the feeling you are trying to capture.


3. In addition to getting one subject, in your photos, you will want to make the background of the photo as simple as possible. Busy, distracting backgrounds pull the attention away from the central theme of your photo. The subject of your photo is absolutely the most important element, and anything that detracts from the subject can ruin your shot.

4. Finally, you want to take your subject out of the exact center of the frame. You do this by using the rule of thirds. Imagine having a camera lens split into 9 equal sized boxes, 3 across and 3 down (like having a tic-tac-toe game printed right on your camera lens). Where those "tic-tac-toe" lines cross, should become the focusing point of your subject, when you are arranging to take your photo.

 

5. For some reason if tips #1 – 5 fails, then it’s time to load up Photo shop to help with retouching your photos. Photoshop gives you the ability to remove red eyes, adjust coloring or improve the photos effects, and cropping or resizing, Photo shop also give you the ability to fix any under exposed or over exposed photos. So, if all else fails use Photo shop to save the day! You will be thrilled. So will your family.

Based on this tip, every time you compose a shot, the main subject of your photo should be located primarily on one of these "third" lines.

These are just five very basic tips and strategies to help improve your photos. As you know, photography skills can always be improved. In fact, most professional photographers exhibit a life long passion for learning new techniques, photography angles, and photo inspirations. A great place to start learning how to create and build a great collection of photos visits our great selections of Photoshop Tutorials.


We have a huge selection of Free Photoshop Tutorials that gives step by step instructions for beginners (for those who want to capture those great summer vacation pictures) or for those experts’ photographers that are preparing for that wonderful Art exhibit. So let’s get started, there’s no time, like the present and its All Free! PS Workshop - Photoshop Tutorials

 

Tuesday, April 25, 2006

Photoshop Help Fight Crime CSI Style

Crime is the biggest problem to humanity as the graph of crime is growing with time. To fight against this monster and to retain peace and humanity on this planet, the governments of different countries are putting all their efforts to try and combat this injustice. Crime cannot be stopped only by manual efforts from all police departments of different countries but police departments must also take technological support.

 

The various new technologies are also introduced to uncover the hidden facts behind any crime and thus doing justice by saving the life of innocent and punishing the guilty. These new technologies involve the major use of animation and image editing software. In this animation and image editing software, Photoshop plays a major role. These technologies not only help police department in their investigation but also benefits their users in almost all industries.

 

Crime Scene Investigation (CSI) focuses on forensic tools and technology. What we see in these tools and technology are great graphics, excellent photo shots, and a single picture in different look etc. And what we don’t see is how these graphics are brought to life, how a single picture can be presented in different shapes etc. Most likely Photoshop is used to create many of these interesting clips. Adobe Photoshop provides a number of tools and plug-ins to work with images, giving them the desired effects, shape and sizes for forensic pathologists to work with.



 

Adobe Photoshop is user friendly software that anyone having some creativity and little experience can put their imagination and creativity to life to achieve their goals. Graphic experts have made it possible to give new dimensions to the technology of image editing, effects and animation.

 

For example if you have seen one the “CSI’s” episode on TV, whereby they bring the forensic evidence to life like DNA testing or an autopsy report. So that it can be understood by viewers like us, to understand how they create something as complex as DNA, but also make it simple with graphics, multimedia and image effects for us to vision and to interpret. It takes plenty of expert resources and talents to bring a show to life and to give us the type of illusion and imagery they are looking to portray.

 

Another good example of this is an episode of “Number’s” where they take the face of hundreds of men and add different algorithms like demographics, race (mug shots) and age to narrow their search down to a few potential suspects. Or they can take a colored picture and present it with different colors and change the background color and present it with a different number of colors to age a person for solving cold cases or missing and exploited children.

 

Technology like DNA has opened the door to creations of jobs that are available in the field of forensics. Graphic Experts in the field of Photoshop and Photoshop Design which has emerged as a career oriented course in most Colleges and Universities. So the next time you think that you are not cut out for CSI think again, and look at the number of opportunities behind the scenes in graphics, effects and animation.

 

It could be concluded that Photoshop has helped police departments, crime reporters, secret agents and other government or private agencies to enhance their performance in forensic science.

 

To learn more about Photoshop and what you can do to start your career path in graphics and design, take a look at our Free Photoshop Tutorials at: http://www.psworkshop.net Start with our Basic category and then work your way to Special Effects selection. You will find tons of Photoshop Tutorials that will give you a better understanding of what is expected in a career such as forensic science and how you can help stump out crime.

Monday, April 24, 2006

Featured Photoshop Tutorial

I’m sure you have noticed our Featured Photoshop Tutorial, located in our “What’s New” section. Many of you have asked how to be Featured?

 

To be Featured we randomly select Tutorials from the Previous Month Top Ten (based on hit count), then we randomly select a Tutorial from that users Tutorials list and post it as a Featured Tutorial for 1 week.

 

Its simple: The more Tutorials you add the better your chances and any participation in our Photoshop Forum will almost assure you a place as our Featured Tutorial. The benefit is 50-75% increase traffic to your web site.


So what are you waiting for? Get those Tutorials submitted. But hurry, you only have a few days left this Month if you want to be featured next month (May 2006).

 

 - Thanks and good luck

 

Monday, April 17, 2006

Photoshop - Your Journey Begins Here!

Summary: - This article will give you the history of Photoshop including its origin and various versions released from time to time. It also explains the advancement of Photoshop and points out the features added in newer versions. Over the next few weeks I will try to provide you with the background of Photoshop and it's features.
 
Photoshop is the industry standard for professional graphics editing software developed and sold by Adobe systems. Originally developed for paper based printing in the 90s, today it is extensively used to produce images for the millions of web pages on the Internet. Referred simply as Photoshop by both professionals and lay users, today Photoshop is the market leader in commercial image editing, manipulating software.
 
It was almost 15 years back in 1987 the brothers Thomas and John Knoll started the development of Photoshop. Version 1 was released in 1990 by Adobe. Photoshop version 9 is the latest version as of 2006. In its latest iteration, Photoshop is marketed as CS2 – Creative Suite of Adobe.
 
With the release of Photoshop CS2, it is now fully integrated with Adobe’s new brand image. The classic feature of the eye icon symbolizing Photoshop products have now given way to use of feathers in its new format to identify itself.
 
With so many new avatars, Photoshop still retains its versatility and flexibility. More specialized tools for editing for the web are incorporated in the Adobe Image Ready application. Photoshop continues to have strong links with other applications of Adobe in areas of video editing, animation and authoring to make professional standard DVD with special effects services, backgrounds etc.
 



The brand new Photoshop version now can read various RAW file formats from digital cameras. With so many professional features Photoshop is also facing severe competition from cheaper products. Realizing this, Adobe released the Photoshop Elements – a version shorn of many professional features for just under $100. This however appealed to the general consumer but did not have any takers with professionals as Photoshop Elements is not suitable for pre-press work.
 
While many competing products offer similar products, Photoshop still remains the favorite – the high price not withstanding. Adobe also has smartly collaborated with competition rather than fighting against them. It has added many new web-specific features and digital image processing making it popular with home users and amateurs. 
 
With more and more people switching over to digital photography and the proliferation of multimedia rich contents on the web and in the entertainment business, Photoshop is all set to continue its leadership position in true Photoshop tradition and style. After all, tradition never goes out of style. Thomas and John Knoll will approve with a resounding YES! To begin your journey in Photoshop start by using many of our Photoshop Tutorials that will provide you with step-by step instructions to guide you on your journey. – Begin your journey here:
 
  

Saturday, April 15, 2006

Graphic Design No Second Chance?

Graphic Design – No Second Chance?


Whether it’s a company business card, a letterhead, a poster, an ad in the paper, a web site, or any host of business presentation materials, you need superb graphic design to stand out in this highly competitive world. Like the old saying goes, “You never get a second chance to make a first impression.”


Great first impressions are made by outstanding graphic design or the luck of the draw.


There are people who take years of courses in university or college to study graphic design. The good thing is that if you’re not one of them there’s still hope! PSWorkshop is a great place to start gaining that knowledge needed to creating that great looking web site or that awesome looking logo.

Large corporations contract companies or highly capable individuals who can look after their corporate identity, but for the rest of us need to either hire the local printing shop or do the design work ourselves. But the good news is that according to the US SBA statistics there were approximately 22.9 million small businesses in the US in 2002. Which most uses some form of graphic design?

Today, being able to create a good company image is not the stumbling block it was years ago. Most computer programs, like word processors, desktop publishers etc., have 'wizards' that will help you create an identity for your business by using existing templates. All you need to do is plug-in your own information. These programs can create business cards, logos, brochures, newsletters, posters, and a host of other related presentation materials. We have become a culture of DIY Photoshop experts, so that we now have input and creative of our own design.


There are even software programs that will create a very professional company logo, whether your business is very conservative or very outlandish. Web sites are also a major part of a company’s identity, more so if you are actually developing or own an online company. By searching our Template Store you will find lots of templates for your web site that will almost be a perfect fit for your business, whether you are selling online or offline.


Even the presentation of information, the actual words that tell about your product or service, or anything related needs to be considered a graphic design element. Consider some of the posters that promote milk. The advertising companies that promote the drinking of milk could write a multitude of words explaining the chemical make-up of milk and why you should drink it.



Instead, they add a large photo image of an active person drinking it outdoors, with a cow in the background, and place one word in the corner of the poster, “Milk”. Everyone gets the meaning immediately from the photo, which is then reinforced by the word, or a few words. But like the old saying “A picture is worth a thousand “word”.


When doing your own graphic design, the best principle to follow is that ‘less is more’. Allow for lots of space. People find it hard to focus on things that are cluttered. Think of a desk. You don’t really notice the desk when it’s cluttered with papers and junk. Remove the clutter and everyone notices the desk. Remove the desk and people notice the empty office – ok you get the picture. Keep things clean and simple.


If you do have to present a lot of words, try adding visual interest by adding pull-quotes, which are boxes, set in the text that quote some of the highlights of the actual text. The box adds interest.


People usually notice the biggest, boldest item first, and then go left to right if no clear indication is given. In a newspaper article, it’s usually the photo first, then the headline, then bolded captions, then the actual article.


There’s no shame in looking at a design that works for someone else, and emulating it, but not copying it, that’s what make PSWorkshop a great resource because there are plenty examples to assist you with your design.


By keeping in mind what your ‘desk’, or focus, is, and by using all the tools at your disposal, many of which are free, you will be able to produce graphic designs that are eye catching and Profitable.